A cannabis website alone won’t help you beat the stiff competition in today’s market. Your cannabis website needs to be optimized to be easily accessible online. Optimization can dramatically increase traffic to your site and boost conversion.
Cannabis site optimization is also a cost-effective marketing strategy. Furthermore, optimizing your website will place it high on search engine results, thus promoting your brand awareness in the cannabis industry.
However, just like optimizing any website, optimizing a cannabis website is challenging. After all, not all SEO strategies work for any website. Luckily, below are five proven cannabis SEO strategies that can significantly boost your site’s search rankings.
Leverage The Power of Backlinks
Backlinks can improve search rankings for your website. They are crucial for SEO tools that you shouldn't ignore. When established websites link back to your site, it signals the search engines that your web content is precious. It’s like referrals, so many high-quality links mean more preference by the search engines.
There are multiple sources for quality cannabis backlinks. Credible marijuana directories and marijuana forums are some of the best sources of high-quality backlinks. Guest posting on established cannabis websites with high domain authority can also help you get natural and powerful backlinks to your site.
The essence of backlinks is to enable search engines to establish your site as valuable. Your search ranking will increase if your content proves to be worth ranking. But using backlinks doesn't always work. Only quality backlinks will earn your site high rankings.
Be Active on Social Media
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Social media offers an excellent medium for cannabis businesses to reach their target audience. Once leveraged fully, social media can have a positive impact on your SEO strategy. Social media platforms help drive traffic to a site in several ways. They can provide your content with more visibility.
The platforms also make your content shareable; the more people share your web content, the more traffic your site will get, ultimately boosting your rankings. Make your web content shareable on social media, and your rankings will increase tremendously.
Blogging is vital for increasing your rankings. It positions your cannabis website as a credible solution to your reader’s problems and keeps them engaged on your site. For instance, many people have multiple questions about cannabis, and providing the answers can make your site valuable.
Your website needs a blog section to respond to various users' concerns. Remember, your website is the face of your cannabis brand. Blogging will help you educate your audience about cannabis and your cannabis products.
If you continuously provide premium content, your audience will trust your brand. Your authority will increase over time, and you will gain more incoming links as a result. Search engines rank sites based on their authority. Eventually, your search ranking will increase courtesy of blogging.
Focus on the quality of the content while blogging to increase search rankings. Incorporate relevant keywords into your blog posts to help people find what they want quickly. Use on-page SEO strategies such as descriptive tags and meta-descriptions. These strategies are crucial for targeting cold prospects and converting the prospects into leads.
Enhance User Experience
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Initially, all you needed to rank in the search engine was to invest in link building and focus on keyword research. But things have changed, and ranking on the Search Engine Results Pages (SERP) is now more challenging.
More than 200 ranking factors determine on which page your site will appear. But it turns out that out of the many factors involved, the user experience (UX) plays a critical role in influencing your ranking status.
The idea is, Google is giving preferences to websites that offer a satisfactory user experience. So, if your site is not easy to navigate and provides useful content, it’s not optimized for the search engines.
Improving your site’s UX is an important SEO strategy that can boost our search rankings, increase traffic and conversions. To achieve this, focus on the design and ensure it is easy to use, engaging, and has no errors.
List Your Site On Multiple Business Directories
Search engines have their directories. Google, for instance, has Google My Business. Use it to make your cannabis site easily searchable, especially on the local search results.
But business directories won't help your site rank high if you don't provide them with the correct details—update information about your cannabis business, including its name and contact information.
Also, list your site on local cannabis business directories. Local directories can help your cannabis business get noticed by local cannabis consumers. As a result, your cannabis site will ultimately rank on the top local search results.
Using effective cannabis SEO strategies for your cannabis site will change your SEO game for the better. These top SEO strategies will help you rank better, enjoy more traffic, and increased conversions. Ultimately, it will help boost revenue in your cannabis business.
Written By: Sharon D.